Take that to a typist and then a typesetter to have it typeset.Create a hand-drawn layout of each ad you just copied.This step seems tedious and feels outdated but if a legend swears by it, you best listen. Phase 3 - Go Through The Mechanical Process
“The Admiral Byrd Transpolar Expedition Letter” “How To Collect From Social Security At Any Age” “At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock” “What Everybody Ought To Know About This Stock And Bond Business” Gary swore by this technique and did it even when he was already considered widely successful. This will imprint the masters who wrote them in your mind (and hand). Gary says to write out famous advertisements by hand.
The Robert Collier Letter Book - Robert Collierīreakthrough Advertising - Eugene Schwartz How To Write A Good Advertisement - Victor Schwab Gary’s first piece of advice is to read the books he recommends and nothing else. Phase 1 - Read The Classics Without Taking Notes How many of you have completed Gary's challenge?